On the 30th, it was announced that Aespa has been appointed as an advertising model for KB Kookmin Bank.
KB Kookmin Bank said that the future financial world led by Generation Z will be guided by digital innovation and uninterrupted financial services that transcend time and space and that Aespa is the model that best expresses KB’s will for digital innovation.
On the same day, a video titled “Why don’t you travel to a new world with Aespa? On the same day, a video titled “Would you like to travel to a new world with Aespa? The video shows Aespa and the president of Kookmin Bank meeting in the digital world, with Aespa ‘s avatar “ae-aespa” appearing at the end.
KB Kookmin Bank said, “We have decided to work with Aespa on a new start for the financial world of the future and the challenge for the number one financial platform,” and “We hope to see a lot of interest in the future financial storytelling that KB Kookmin Bank and Aespa will jointly develop.