“According to a new report by Luminate, a new segment of hip-hop-centric listeners has emerged who do not typically consume K-pop but enjoy BTS.
Although BTS started out as a hip-hop group, this audience has become particularly prominent since the release of their latest genre-crossing album, “ARIRANG.”
1. A lot of hip-hop listeners are joining their fandom, especially overseas
2. Wow daebak
3. BTS really made it
4. Congrats BTS!!
5. It’s because their album’s b-side quality is so high, and it gives off hip-hop vibe
6. I can’t believe they’re still gaining new fans ㅋㅋㅋㅋㅋㅋㅋ I’m jealous
7. It’s because their album sounds like hip-hop, it’s my vibe
8. It’s because they’re separate from K-pop
9. As I’ve said from the start, the album quality is genuinely excellent. Naturally, it’s the kind of album bound to do well overseas; it’s mostly domestic fans, or those who were disappointed, who are downplaying it
10. The pop tracks in the latter half of the album aren’t typical K-pop or teen-oriented bubblegum pop; instead, they span genres like pop-rock, alternative, psychedelic, and even house EDM. Since there’s a good chance that even those who dislike K-pop might find a track or two to their liking, I think this album could shift BTS’s established public image in the U.S. at least a little