The various allegations surrounding actor Kim Soohyun have led to a rush of stop-losses from overseas brands.
“We will completely suspend all brand promotional activities related to Kim Soohyun and immediately replace all image materials of Kim Soohyun on all official platforms,” Cuckoo China said in a statement on March 18, “We will suspend related marketing plans in preparation and set up a special working group to continue to track the progress of the case.”
The brand has also suspended all of Kim’s promotional activities in China and removed all image ads.
On March 1, Kim became the brand’s Chinese, Vietnamese, and Indonesian model, amid expectations that the restrictions would be lifted, but he faced several personal controversies and was eventually dropped from the campaign. The brand is considering legal action against Kim.
Kim has been at the center of controversy over allegations that he dated the late Kim Saeron when they were underage. He has also been accused of pressuring the late Kim Saeron to pay off her debts and contributing to her d**th.
GOLDMEDALIST has repeatedly denied the allegations, but revelations against Kim have continued to surface.
1. KSH is pitiful
> Kim Saeron is pitifiul
2. KSH is not pitiful
3. China really cuts you off by a knife. How can we be worse than China?
4. This brand is considering taking legal actions against Kim Soohyunㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ Chinese fans, fighting!!!!!!!
5. Wow a foreign country does things more properly than ours
6. Good
7. A foreign country is more proactive than us
8. Why did he date a minor anyways?
9. He did this to himself
10. I really don’t like China and I’ve never been there. But China’s determined sentiment is something I wish Korea could emulate. Why is our country so stuck up?
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