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Plave, the first virtual group to win first place on a public music broadcast, will hold its first fan concert ‘Hello, Asterum’ at the Olympic Hall in Seoul Olympic Park on the 13th and 14th. Previously, ticket sales attracted a lot of attention as more than 70,000 fans logged in simultaneously as soon as reservations opened. SM Entertainment will also launch ‘virtual singer’ Naevis in the second quarter. Naevis is a virtual human who appeared in the world of SM’s 4th generation girl group aespa.

Virtual idols, born from the fusion of K-pop and cutting-edge technology, are growing their presence in the major music scene. It appears that large entertainment companies are jumping into the virtual idol market. Hybe brought voice AI technology to the forefront through singer Midnatt, and KakaoPage introduced the virtual girl group audition ‘RE:VERSE’. Kakao Entertainment debuted the virtual group MAVE: together with Metaverse Entertainment. Lim Hee-yoon, a pop music critic, said, “When the virtual model first came out, there was an ‘uncanny valley’ reaction (anxiety felt when seeing robots similar to humans, etc.), but now there are success stories. “It is natural for large agencies to try virtual services,” he analyzed.

The origin of virtual idols is Adam, ‘Korea’s first cyber singer’ who debuted in 1998. Plave and ‘RE”VERSE’ are an evolution of the Adam method in which a person sang behind a virtual character. When a person puts on the equipment, a virtual character appears on the screen and shows the character’s words and movements. Plave’s 2nd mini album ‘Asterum: 134-1’, released in February, sold 570,000 copies in one week, and all of the included songs entered the top ranks of music charts. ‘RE:VERSE’ was also conducted in the form of participants from girl groups wearing 3D equipment and broadcasting images.

MAVE:, a four-member virtual idol, has a different system from ‘RE:VERSE’. They’re virtual beings created with AI technology, from appearance to voice, without a human being. Naevis, which will be introduced soon, is a virtual world character that supports aespa in the real world and ae-aespa, their avatar in the virtual world. There is a lot of interest in the news that a virtual character that only appeared in the world will debut as a singer. It is known that naevis’ voices is produced by analyzing the voices of 12 voice actors using AI. An SM official said, “We will use AI technology to create movements and voices, and even enable real-time communication.”

1. They’re so dislikable. Until when are they gonna be done mediaplaying that way?

2. A 70K concert sold out…? Huh?

 > They’re writing it as if there are 70K seats in the concert ㅋㅋㅋ

3. Why are they always mediaplaying like that?

4. So they’re acting as if the concert has 70K seats just because 70K people logged in at the time of ticketing…? ㅋㅋㅋㅋㅋ The mediaplay is insane 

5. ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ That’s a crazy level of mediaplaying. Look at how they’re using their words here

6. They’re becoming dislikable because of the mediaplay 

7. I know that Plave is popular, but looking at the comments, it seems like the responses aren’t so good…

8. Why would they write the article that way? The kids will only get sworn at 

9. I pity Plave..

10. I actually thought there were 70k seats

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