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IU models for jewelry brand ‘J. Estina’ ~ Netizen Buzz



Article: IU’s jewelry photoshoot… innocent beauty at its peak

Source: Sports Donga via Nate

1. [+1,177, -328] There’s something about her aura that’s lacking compared to Kim Yuna..

2. [+957, -369] Doesn’t match ㅋㅋㅋ she doesn’t have that classiness

3. [+856, -301] Hul, her visuals don’t really match it

4. [+122, -19] Kim Yuna is definitely classier..

5. [+122, -45] She looks like a young kid wearing her mom’s jewelry ㅋㅋㅋㅋㅋㅋㅋ

6. [+115, -26] Kim Yuna matched it so well… this seems like a miss on marketing

7. [+114, -27] IU makes the brand look like something teens buy with their allowance money. J. Estina is at least mid-tier when it comes to road ship brands.

8. [+94, -20] J. Estina is going backwards. They used to have a classy image but now they just look cheap.

9. [+81, -24] IU doesn’t have a mature image so she makes the brand look something teens can easily buy…

10. [+77, -26] Doesn’t make me want to buy it at all;;

11. [+71, -23] Kim Yuna was too strong of a model ㅋㅋㅋㅋ she helped the jewelry shine but with IU… all I notice is her face

12. [+68, -19] I went “huh?” when I saw this at the mall because it made the brand look so cheap


What do you think?

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