Jennie’s Solo Career Flourished Immediately After Ending Contract with YG

2024 has just begun, but BLACKPINK’s Jennie’s solo career has already flourished with consecutive individual activities

At the end of 2023, BLACKPINK’s Jennie surprised fans by launching her personal label, ODDATELIER (OA). Now, Jennie’s individual activities will fall under the management of this label, instead of YG like in the past.

Now, as 2024 begins, Jennie’s solo career has already been flourishing, living up to the female idol’s statement that “2024 will be my year”.

Solo album release, and global campaign with Chanel

On January 1, luxury brand Chanel launched a new campaign for its Coco Crush jewelry line to “open” the vibrant new year. The campaign features Jennie, proving her influence in the fashion world even after leaving YG.

So far, Jennie’s pictorial for Chanel Coco Crush, which is full of powerful images, has gone viral across various platforms, proving that Jennie’s solo career has flourished.

Additionally, Jennie has revealed plans to release a full-length solo album within 2024. As it has been five years since the release of Jennie’s solo single “SOLO”, fans are extremely excited, and cannot wait to see Jennie as a soloist once again. At the same time, other unpromoted songs of Jennie, including “You & Me” and ‘The Idol” OST “One of the Girls”, have been doing extremely well on music charts, raising expectations for her first full solo album.

As a rare K-pop “all-rounder,” Jennie’s decision to create a captivating album has garnered public attention. In the introduction letter for OA, Jennie also affirmed her commitment to developing her music career as an artist.

More variety show appearances

Since the early years of her debut, Jennie has drawn fans left and right, even showing potential for variety shows with many “iconic” moments. However, due to YG’s direction, fans rarely saw Jennie’s full variety potential.

Now that Jennie’s individual contract with YG has concluded, however, the female idol has confirmed her participation as a main cast member on the variety show “Apartment 404”, appearing alongside “the nation’s MC” Yoo Jae-suk.

Not stopping there, on January 2, Jennie participated in the opening episode of the talk show “The Seasons – Lee Hyori’s Red Carpet.” Appearing at the filming location, Jennie caused a sensation on Korean social media with her luxurious visual and graceful interaction with K-pop icon Hyori. The coexistence of two generations of “IT girls” in Korea in a single frame created an explosion of reactions.

Here, Jennie sincerely shared her thoughts on a life of fame and her plans when focusing more on her personal career. No longer restricted on screen, Jennie has become the hottest topic, dominating discussions on forums in Korea. With an explosive response within the first two days of the year, the Korean media affirms that “Jennie’s Solo Career Flourished Immediately After Ending Contract with YG”.

Looking at how ODDATELIER operates with Jennie continuously unveiling new projects, many believe that the idol made the right choice by not extending her individual contract with YG. Until the release of her debut album, she is expected to continue breaking new ground.

Source: K14