May Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,332 idols, using big data collected from April 23 to May 23.

BTS’s Jimin maintained his position at the top of the list this month with a brand reputation index of 7,730,300. High-ranking phrases in his keyword analysis included “Filter,” “ARMY,” and “album,” while his highest-ranking related terms included “surpass,” “record,” and “heartwarming.” Jimin’s positivity-negativity analysis revealed a score of 86.06 percent positive reactions.

BTS’ Suga shot to second place on the list after seeing an impressive 115.49 percent increase in his score since last month. Suga’s total brand reputation index came out to 6,128,317 for May.

Finally, EXO’s Baekhyun rose to third place in the rankings with a brand reputation index of 5,619,532, marking a 72.78 percent rise in his score since April.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. BTS’ Suga
  3. EXO’s Baekhyun
  4. Kang Daniel
  5. Oh My Girl’s Arin
  6. BTS’s V
  7. Park Ji Hoon
  8. Girls’ Generation’s Taeyeon
  9. BIGBANG’s G-Dragon
  10. Oh My Girl’s Hyojung
  11. Super Junior’s Kim Heechul
  12. BTS’s RM
  13. MAMAMOO’s Hwasa
  14. MAMAMOO’s Solar
  15. BTS’s Jin
  16. BTS’s Jungkook
  17. NU’EST’s Minhyun
  18. AOA’s Seolhyun
  19. Oh My Girl’s YooA
  20. WINNER’s Kang Seung Yoon
  21. Oh My Girl’s Jiho
  22. Girls’ Generation’s YoonA
  23. ASTRO’s Cha Eun Woo
  24. CNBLUE’s Jung Yong Hwa
  25. NU’EST’s Ren
  26. NU’EST’s Baekho
  27. NU’EST’s JR
  28. BTS’s J-Hope
  29. Oh My Girl’s Seunghee
  30. BLACKPINK’s Jennie

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