People easily label ‘Hybe capital’, but it’s an expression that I personally don’t agree with. The actual detailed label management strategy after the investment was decided and the investment was completed is at the discretion of my label unrelated to Hybe, and I received an investment proposal of a similar size in addition to Hybe at the time. At the time, I had a variety of options, and no matter where I received investment, the provisions of ‘independence of creation’ and ‘non-interference’ was my first priority so there is no strong reason for me to specifically pick Hybe. Of course you can ask me “why must you have gone to Hybe?” but the aim of the interview would be completely different.
The budget planning of NewJeans’ 1st EP was not thought out carelessly. Even with the production cost of four music videos, there was a lot of talk about Hybe capital. Hybe cannot confirm one-handedly Adore’s production plan or how the money will be spent. This is because operational autonomy was guaranteed [for me]. [Hybe’s] budget was not very different from that of other companies or labels. It is because I planned the production budget based on experience points and market research on the budget.
Summary: She’s the one who made NewJeans and it wasn’t thanks to Hybe
1. [+672, -21]
She’s not only ignorant, but also ungrateful and lacks self-awarenessㅋㅋㅋㅋㅋ of course you’ll be able to pull this amoutn of investment from anywhere, but can you really pull Hybe and BTS’ name value anywhere else? You really think this didn’t help you a single bit? Her arrogance is sky-highㅋㅋㅋ
2. [+611, -12]
So why didn’t you release NewJeans’ MV in another Youtube chanel? Since you think that where you are isn’t thanks to Hybe
3. [+538, -10]
If not for Hybe, do you think you would’ve been able to shoot 4 MVs and have the interest you had right in their debut?
4. [+522 ,-7]
There’s a considerable difference between getting the Hybe tag with the investment and receiving the investment from a small no-name agency thoughㅋㅋㅋㅋㅋㅋㅋㅋㅋ
5. [+481, -8]
Of course with good producing, they could’ve hit big too, but right from the audition, Hybe released it in their official account and they could gather the best people from all around the world for her to pick. Before debuting, they were able to participate in BTS’ MV and got so much promotions for being BTS’ dongsaeng. They also got the streams from international fans faster than any other groups. Does she think that they would’ve been able to debut without a single teaser and just an MV with a few thousands of subscribers to her Youtube account? Right from the first MV and the first song, they were able to shoot their video overseas, they were able to get millions of views and were able to get an app made from Weverse. They were able to get 3 debut stages as a rookie and every member is already becoming ambassadors for luxury brnads globally…. And she claims that none of that was thanks to Hybe?