“In response, the media said, “We changed the model for Chum Churum from Jennie to Han Sohee after about 2 years. We selected Jennie as our model at first to try to revamp our image, but the sales gradually declined.This is unusual to us since our previous models Lee Hyori and Suzy continued their contract for a long time.””
Because their sales declined
post response:
[+347][-58]
1. [+214, -21]
Jennie doesn’t look like someone who drinks soju.. She looks like someone who would drink soju with you but suddenly go “let’s drink liquor instead”
2. [+200, -71]
It’s her media play that’s too severe. To be honest, who would buy a product just by looking at her?
3. [+148, -26]
She didn’t match since the start
4. [+107, -130]
Rather than blaming Jennie, they should realize that people don’t drink Chum Churum because there are so many other substitutes now and their prices increased so much;;;;;;;;;
5. [+100, -34]
They were indeed a bad match
6. [+73, -12]
I’m not trying to shield Jennie but nowadays, is there even anyone who would pick a drink because of a celebrity…? I feel like everyone just drinks the soju that’s the trendiest. Especially Jinro Saero and Chamiseul, they were always steady. For Chum Churum, the people who didn’t drink it won’t start drinking it because of Jennie