[theqoo] ARTICLE ON YAHOO JAPAN ABOUT HYBE THAT GOT DELETED

“From JAL Class J to luxury hotels..! The overwhelming financial power of Korea’s giant entertainment company ‘HYBE,’ which even the reporters, who were invited to their concert, were afraid of”

“HYBE took care of the airfare and luxury hotels. Between July and September, they held a four-city dome tour across Tokyo, Osaka, Nagoya, and Fukuoka. What surprised the Japanese music industry insiders was HYBE’s ‘good wings’ (referring to their financial strength). For the Fukuoka Dome, they invited nearly 100 reporters from sports, magazines, and online media. Round-trip flights were in JAL’s Class J, and they arranged luxury hotels with a nightly rate of 50,000 to 70,000 yen. Of course, meals were included. However, when writing their articles, they were given strict instructions on ‘words that absolutely must be included.’ As a result, no media outlet published a different version of the article (laughs).”

Those were the comments on that article back then 

– HYBE has been doing jeobdaes with reporters and encouraging favorable articles for several years now. It’s even said that they used to buy chart rankings with money. I don’t blame the idols under the company, and I support them, but recently I have many questions about this company. Above all, I hope the idols don’t get hurt in any way.

– I guess you could say that this kind of jeobdaes is something more typical abroad. In Japan, after reporters come, there is often a lot of jeobdaes and time spent together, but abroad, the process of inviting people is often seen as part of the jeobdaes itself. Surprisingly, the actual work on site is usually just normal. Even though the influence of the television industry itself has diminished, online articles still seem to be heavily influenced by hospitality, and simply writing favorable articles becomes a massive form of advertisement. No matter how extravagant the actions may seem, I think it’s actually a relatively cost-effective and good strategy.

– HYBE is spending too much money. I recently read an article about this. The convertible bonds issued three years ago will mature this November, so they need to come up with 40 billion yen by then. To do this, they might have to issue new convertible bonds or sell something, but three years ago, when BTS’s “Dynamite” topped the Billboard charts, HYBE’s convertible bonds were an attractive investment (because it was believed that HYBE’s stock would continue to rise). Now, however, due to the recent controversies and BTS’s issues with alcohol, it’s hard to imagine HYBE’s stock going up, which makes it likely that investors won’t be as eager to buy HYBE’s convertible bonds.

– In Korean gaming companies, it’s relatively common to invite reporters to events held overseas and beyond. Since HYBE has many former employees from gaming companies, could it be that they are inheriting this practice? 

1. Why are they even manipulating Japanese media?

2. ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ Why are they even doing this in Japan ㅋㅋㅋ HYboongie Entertainment is impressive

3. Disgusting people

4. No but can you even do that?

5. They did that for BTS concert in the past, so I’m not even surprised

6. Is this why they’re in the deficit overseas? Because they’ve spent all that money on golf jeobdaes?

7. That’s why their net profit is only this much 

8. The reason behind the 1.4 billion won profit 

9. 🤮🤮

10. They’re using all their money on jeobdaesㅋㅋㅋㅋ