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Group EXO’s Baekhyun (31, Byun Baekhyun) founded a company. The name of the company is ‘I&B 100’.

According to corporate registration documents obtained by 10Asia on the 3rd, the name of the company founded by Baekhyun was confirmed to be ‘I&B 100’. Baekhyun is the CEO of the company and has completed all registration as an internal director. The company was founded on June 23rd last year. This means that the establishment of the company had actually been completed before August of last year, when the issue of renewing the contract with SM Entertainment (hereinafter referred to as SM) arose.

Baekhyun, who signed a contract renewal with SM last year, will continue his activities ‘separately and together’ through SM and his private company during the contract renewal period. Chen and Xiumin, who share Baekhyun’s visionsa are also expected to be part of the company.

Previously, Baekhyun said through a live broadcast on his Instagram in the early morning of August 8 last year, “I plan to run my own company and SM has positively agreed to this.” At the time, Baekhyun emphasized that he was not leaving SM and EXO, saying, “I will be at SM while running the company, and I will continue to work with EXO members.”

Previously, on August 8th last year, Baekhyun revealed in a live broadcast on Instagram that he planned to run his own company and that SM had positively agreed to this. At the time, he emphasized that he would not leave SM or EXO, stating, “I will be operating a company while staying with SM, and continue to be active with EXO members.” Furthermore, Baekhyun refuted claims related to borrowing 13 billion won (over 9 million US dollars) to start a public company, saying that it was impossible and a false claim. He clarified that the borrowed amount was a promise to himself for setting up his own company, adding that it was a commitment to live always bearing the burden and not to neglect the management of his company.

Baekhyun is also registered as an internal director in a company named Primitive Signature. Regarding this, he mentioned, “Primitive Signature is a company started with my friend Casper, with the intention of nurturing good choreographers and dancers. However, my personal company will be under a different name, not Primitive Signature.”

Baekhyun’s ‘own company’, which he has been emphasizing, is ‘I&B100’. It is known that he has unique visions and plans for operating this company. The business scope of this corporate entity includes a variety of activities typically undertaken by entertainment companies, from production to management and investment consulting. This means that Baekhyun can proceed with any ideas as a producer through his company. The industry expects a concrete outline of the business to emerge this year.

1. Seriously he has no shame… 

2. ?? He refuted this in the past, but turns out to be true

3. He always inferred that he had intentions to do this, if he’s successful, he’ll hit daebak

4. I’m just dumbfounded ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

5. What the?

6. MC Mong refuted it, but it was true ㅋㅋㅋ

7. Baekhyun fighting! 

8. So he now has 2 companies?

9. So it’s true that Chen and Xiumin are joining him 

10. The company name is so childish ㅋㅋ but I bet he’ll do well 


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