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[theqoo] [EXCLUSIVE] NEWJEANS, ATTEMPTS TO SIGN A LUXURY WATCH CAMPAIGN DIRECTLY… ADVERTISEMENT INDUSTRY IN A MESS → LEGAL RESPONSIBILITY CONTROVERSY

According to a report by TenAsia on December 18, NewJeans recently expressed their intention to directly sign a two-party contract (artist-brand contract) with global luxury watch brand O through their agency manager, A, who is affiliated with Ador. A contacted the advertiser and directly initiated contract discussions with NewJeans. It has also been revealed that NewJeans attempted to make direct contact and sign a contract with another luxury brand through another manager, B, who left Ador.

In a press conference announcing the termination of their exclusive contract, NewJeans stated that they would minimize any damage to advertisers based on contracts already signed. This means that advertisements that were planned before the termination declaration would proceed without issue. However, this situation is different. It has now been confirmed that after declaring the termination of the exclusive contract, they pursued contracts through Ador members for the first time. This could be seen as a disadvantage in a lawsuit over contract violation. There is also criticism in the industry that, after declaring the termination of the contract with Ador, they attempted to negotiate new contracts through Ador members who are still receiving wages from Ador, which is seen as contradictory behavior.

As suspicions of contract violations by NewJeans continue to emerge, Ador took immediate action. Ador issued a stand-by order for A, who had contacted brand O without the company’s involvement. In addition, they communicated their stance that two-party contracts with artists from O and other luxury brands would violate the exclusive contract.

As a result, confusion in the advertising industry has increased. The advertising industry has expressed confusion over NewJeans demanding independent contracts with brands. There are growing concerns that agreeing to such contract requests might lead to involvement in a lawsuit over exclusive contract violations with Ador. Global luxury brands, sensitive to industry trends, are reportedly closely monitoring the situation and reviewing the legal aspects.

According to the current standard exclusive contract from the Ministry of Culture, all entertainment activities of celebrities must go through their agencies. During the contract period, the artist cannot negotiate appearances or provide public cultural or artistic services on their own or through third parties without prior approval from the agency. If a third party is actively involved in the violation of the exclusive contract, they may also bear civil legal responsibility.

An industry insider commented, ‘In a situation where a lawsuit has been filed, it would make more sense to wait more calmly and focus on activities, but I don’t understand why they are rushing to attempt contracts or sign ads through their own SNS. Advertising issues are among the most sensitive in the industry, and this seems too hasty.’

source: https://m.entertain.naver.com/article/312/0000693375

original post: here

1. HYBE knows they can’t do anything about it so they resort to mediaplay 

2. They’ve already cancelled the contract though? What are they saying? And HYBE are freaking pigs

3. Not buying anything from TenAsia

4. There’s no issue to what they did~

5. Seriously how will this unfold? I’m curious 

6. Ok TenAsia ㅋㅋㅋ

7. Advertisers are definitely not confused by this situation at all though ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ The more I read, the funnier it gets ㅋㅋㅋㅋㅋㅋ

8. Pfft this is freaking embarrassing, if this was really an issue, there wouldn’t be any need to mediaplay and they can just file a lawsuit. HYBE are in shambles

9. TenAsia again? ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

10. But they’ve already terminated their contract so what’s the issue here? ㅋㅋㅋㅋㅋㅋ HYBoongie, stop it 

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