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[theqoo] [EXCLUSIVE] NEWJEANS’ PARENTS “BANG SIHYUK DOESN’T EVEN GREET THE NEWJEANS MEMBERS…” ft. SUMMARY OF THE PARENTS’ CLAIMS

The following is the full text of the email CEO Min Heejin sent to Hybe on April 3.

As the parents and legal representative of Kim Minji, Pham Hanni, Kang Haerin, Marsh Danielle, Lee Hyein, (hereinafter referred to as NewJeans), we submit the following opinion to Min Heejin, CEO of Adore Co., Ltd. on March 31, 2024.

Does Belif Lab/Hybe have no intention of protecting the brand value of NewJeans and its member?

The reason [the claims] are not considered unfounded is because absurd situations keep occurring all the time. Every time NewJeans members encountered Chairman Bang Sihyuk in the company, we wondered why Chairman Bang pretended not to know the members and turned away from greeting them.

At first, we doubted what we had heard from the children and thought, “He probably didn’t recognize you,” so we revalidated their claims several times. However, as this happened several times and there were times when the two of them would meet alone [a member + Bang Sihyuk] on different days and in different places, there is no way he is still unable to associate the members with NewJeans. 

Even if he didn’t know that they were NewJeans members, it would have been basic manners to accept someone’s greeting especially when they do it first. Was it really that difficult to exchange greetings with each other in the company? After hearing more than one or two cases, including a member standing blankly in the elevator because she felt embarrassed about being ignored, a member who felt like he was pretending not to see her, or a member who felt like she was being deliberately avoided, as theirs parents, we have come to terms with this childish and unbelievable situation. We were shocked and at a loss of words because we could find nothing to say to [comfort] the children. The members are only middle school or high school age.

This kind of treatment is not the only thing we fail to understand. After hearing the offer and promise of being Hybe’s first girl group, the Newjeans members signed a trainee contract with Source Music, and then had to wait in much ambiguity without receiving any explanation from Source Music during the project delay. Meanwhile, news of a contract worth 000 came to our ears. In the end, contrary to the promise made to us at the time of signing the contract, another team debuted as the first [girl group].

Hybe’s broken promise as the first girl group in the past and the endless waiting/neglecting status for NewJeans members during their time as Source Music trainees are an unforgettable nightmare.

There was also a member who tried to give up on debut due to the difficult process at Source Music.

[…]

1. Wow this is seriously so f*cked 

2. The war is starting to escalate ㅋㅋㅋㅋㅋㅋ Let’s head to court faster 

3. He’s such a loser…

4. Wow seriously how can he act like that at his age?

5. Why isn’t he greeting them back… Seriously act your age 

6. Jjindda one day, Jjinda forever

7. The legendary Hannam 

8. Why does he want to act like that towards children? NewJeans must’ve been so hurt ㅠㅠㅠ

9. The epitome of Hannam 

10. What’s the point of becoming adults if you’re gonna act like that towards kids? Those jjinda f*ckers

[theqoo] THE SURPRISING FACTS REVEALED BY NEWJEANS’ PARENTS IN REAL TIME


1. It is difficult to deny [Belift Lab]’s intentions due to the fact that they hired all of NewJeans’ debut days staff, who had no prior experience working with any other idols aside from NewJeans

-> Belif Lab only hired these staffs because they worked with NewJeans

2. After hearing more than one or two cases, including a member standing blankly in the elevator because she felt embarrassed about being ignored, a member who felt like he was pretending not to see her, or a member who felt like she was being deliberately avoided, as theirs parents, we have come to terms with this childish and unbelievable situation. We were shocked and at a loss of words because we could find nothing to say to [comfort] the children. The members are only middle school or high school age.

-> Bang Sihyuk ignores the greetings of the members

3. Hybe’s broken promise as the first girl group in the past and the endless waiting/neglecting status for NewJeans members during their time as Source Music trainees are an unforgettable nightmare.

There was also a member who tried to give up on debut due to the difficult process at Source Music.

-> NewJeans almost gave up on debuting because of Source Music’s negligence 

4. We read an article in which the 000 members said that Chairman Bang Sihyuk was the general producer regarding the debut showcase, saying, “Producer Bang Sihyuk carefully watches the practice video monitors and gives feedback.” If the chairman produced [the group] himself and not someone else, he believes that differentiation is the right strategy while considering the existing teams within the company, and even if there was some unintentionally overlapping content, he will take corrective action immediately. However, looking at the interview article he gave [and NewJeans], it is clear that he aided, condoned, and led the charge. We can’t help but question Hybe’s sense of ethics.

-> There’s no way that Bang Sihyuk doesn’t know that ILLIT and NewJeans have overlapping concepts

1. NewJeans are so pitiful ㅠㅠㅠ Min Heejin, please find strength.ㅠ

2. This company is legendary

3. Greet them f*ck; what is this f*cker doing?

4. Wow

5. I’m shocked that NewJeans almost couldn’t debut. Now I can understand why the members rely so much on their parents and Min Heejin

6. Save NewJeans… How can you treat NewJeans like that??

7. There’s gonna be no group that can replicate NewJeans

8. So he doesn’t even want to get greeted by them ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ 

9. Hul…

10. Seriously ㅋㅋㅋㅋㅋㅋㅋ the more you peel f*ck, just let NewJeans go

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