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[theqoo] HEARTS2HEARTS AND KIIIKIII WHOSE ALBUM CONCEPT PHOTO DIRECTING CLEARLY SHOW A GAP

Starship and SM are set to debut their rookie girl group on the same day and there are so many reactions saying that there’s a gap in their concept photos

These are the photos that were posted so far

Starship’s KiiiKiii 


SM’s Hearts2Hearts

Their concepts gap could be attributed to both group’s different images, but there are a lot of reactions being disappointed with SM’s girl group…?

original post: here

1. I like both of them 

2. KiiiKiii is like NewJeans + something mystical 

3. KiiiKiii picked their members so well, you can tell that they have character and that they still look harmonious. Hearts2Hearts look like a group that they tried to mash together half-as**ly 

4. Both are rookies but why are there so many haters on SM’s group? ㅋㅋㅋ I bet they’ll be popular once they debut 

5. KiiiKiii’s concept is more distinct

6. We all know that SM’s group will be the more popular one in the end ㅋㅋㅋ

7. KiiiKiii really has the perfect balance between NewJeans’ vibe and Japanese vibe 

8. SM one is so severe… The quality is so bad 

9. No but why is SM’s quality like that… Is IVE earning more?

10. The moment I looked at SM’s group, I got reminded of red Velvet. It looks like a concept that Red Velvet already did 

11. SM’s groups really have so many haters before debut ㅎㅎ

12. KiiiKiii is more original 

13. Oh Starship is able to drop something like that too 

14. SM sucks at taking photos

15. KiiiKiii’s direction is good and the members are so good with photos. I really got immersed

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