![[theqoo] HYBE ESTABLISHES ‘ABD’ LABEL SPECIALIZED IN GIRL GROUPS… NEW MEMBERS TO DEBUT IN THE SECOND HALF OF THE YEAR](https://blogger.googleusercontent.com/img/a/AVvXsEjb8nM7kTG1F049ixcXQoXGK_F9whHIUTiZK06fxYOyGHWDppbVPn6yuQ21ALsglrJgCP91hxAOgNLpVWt4pdn0pxWk33l81DMUQ5giqMoZCi7qR1u6MsqOS4ywEcw8Iivg9cgOHE4J2uYqpfDOSzchQiVP4yKMEr528ETVvu6o6qJ_NB2EgV3bLCrbR6Z1=w1200-h630-p-k-no-nu "[theqoo] HYBE ESTABLISHES ‘ABD’ LABEL SPECIALIZED IN GIRL GROUPS… NEW MEMBERS TO DEBUT IN THE SECOND HALF OF THE YEAR")
HYBE announced on the 8th that it has established a new label, ‘ABD,’ specializing in girl group production.
The company name ABD is an abbreviation of the brand slogan, ‘A Bold Dream,’ and aims for a flexible mindset of ‘imagining D rather than C after A and B.’
No Ji-won, Head of Artist Planning at Pledis Entertainment, a subsidiary of HYBE, has been appointed as the CEO. CEO No, who has honed his label management capabilities at Pledis and MoreVision, will oversee overall management and establish a stable foundation for the new label’s growth.
ABD will unveil its first new girl group in the second half of this year. Master Professional Han Sung-soo, who has produced various K-pop artists including Seventeen, After School, IZ*ONE, and TWS, will serve as the executive producer, leading the new girl group’s music, concept, and overall performance.
A HYBE official stated, “The establishment of ABD is a strategic move to secure IP diversity and further enhance K-pop production capabilities,” adding, “Through this new girl group, we will propose new musical endeavors and concepts, and create a fresh change in the global music market.”
1. There were rumors about Pledis making a new girl group. this must be it
2. So it’s not from Pledis
3. Ah ok, so Pledis isn’t releasing a girl group
4. But it’s from Sung-soo…
5. How many labels do they have?
6. But in the end, it’s still Pledis…
7. Are they going to try it for two years, and if there are no results, discard it and launch a new girl group?
8. Another label?
9. But if it’s from Sung-soo, the girl group’s concept sill be well-planned
10. They’ve been getting hated on because of Pristin all this time, but looks like they’re going to clean their image