[theqoo] KIIIKIII, SIMILAR TO NEWJEANS BUT WITH A DIFFERENT CHARM…. THE EFFORT PAID OFF

Could it be that Starship’s grounded confidence paid off? This music video reached #1 on YouTube’s trending videos just 12 hours after its release, and as of 48 hours later, it has surpassed 2.7 million views.

Especially, KiiiKiii’s pre-release song “I DO ME” is being praised for reminding listeners of the freshness they felt when they first heard NewJeans’ “Attention.”

From the concept showcasing the naturalness of teenage girls to the promotional style, there are some similarities with NewJeans. Previously, NewJeans released the “Attention” music video unexpectedly without revealing any information about the group or its members. Similarly, KiiiKiii also launched an aggressive promotion by releasing the music video first.

However, unlike NewJeans, who released their music videos in a sequence, KiiiKiii started her official member introduction by unveiling the “I DO ME” music video followed by the opening of the official website, concept photos, and profile pictures.

From the musical style to the detailed concepts, Kiki has set herself apart from NewJeans. The members running through vast nature presented a fresh yet dreamy Bohemian mood, showcasing a captivating charm.

Particularly, the members expressed a free-spirited and dynamic energy not commonly seen in girl groups—placing ladybugs on their faces, climbing trees, tumbling in a grassy field, and performing aerial spins on a trampoline.

With this, KiiiKiii has made a smooth start in creating a unique path, distinct from both her senior idol group, IVE, and the similarly compared NewJeans.