Logo, typography design
Album cover and stickers that were designed as if the members sketched them personally
2D illustration concept
MV credit in English
Key point of the choreography (Plagiarism recognized by the National Audit Office)
Attending a fashion event before debut
COEX ad after debut
(LE SSERAFIM did it too but they didn’t use the structure of the building)
Group commercial as soon as they debuted
Agency’s own hanbok photo shoot for the holidays
(New – Chuseok, IL – Seollal)
Belift Lab plagiarized it for their 2023 proposal for ILLIT
1. There are so many
2. Too disgusting
3. Temu-LIT
4. They copied everything but they are all of lower qualityㅋㅋ
5. They are copying them but why does it look worse?…
6. Fake NewJeans ripoff, stop copying them
7. Seriously, they are way too blatantly similar
8. They really can’t live up to NewJeans’ aesthetics
9. Seeing them side by side like this, there are way too many instances. And people are still denying this?
10. I was shocked at how similar this was. I can see why NewJeans’ parents and friends asked them if they were having a comeback now. It’s really confusing at a first glance if you’re just looking at small images
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