[theqoo] SOURCE MUSIC “NEWJEANS MENTIONING LE SSERAFIM BY NAME IS AN IRRESPONSIBLE AND SERIOUS ACT”

At the height of the feud between Min Hee Jin and HYBE in 2024, it was alleged that HYBE attempted to “steal” NewJeans’ brand deal with Louis Vuitton for LE SSERAFIM.

As ADOR and NJZ (NewJeans) come head to head in court on March 7, 2025, LE SSERAFIM’s company Source Music hits back at the claims belatedly.

“Hello, this is Source Music.

We would like to clarify and address some of the claims made today regarding our company and our artists that are not based on facts.

LE SSERAFIM did not receive any special privileges or unfair advantages in the process of being selected as brand ambassadors for a specific brand. Their connection with the brand began in April 2022 when Sakura signed a contract with the brand. The collaboration was mutually satisfactory, and through discussions with the brand’s Japanese office, the possibility of expanding the partnership to the entire team as ambassadors was considered. This was pursued and successfully established independently, without any relation to other artists. This can be fully substantiated with objective evidence, and we are prepared to provide clarification whenever legally necessary.

Additionally, the claims regarding the debut timeline and process of the group “NewJeans” are also significantly different from the objective facts. Our company has provided full support for the NewJeans members in their debut preparations, regardless of circumstances. However, despite this, former CEO Min Hee-jin spread false information during a press conference in April of last year. To rectify these false claims, we filed a damages lawsuit against her in July, and the case is currently ongoing. We deeply regret that these unilateral claims were made without even minimal efforts to verify the facts, and we expect that the legal process will correct these baseless allegations.

Bringing up an artist’s real name based on unverified and inaccurate information is an irresponsible and serious act that should never be done to any artist. Such one-sided claims not only subject fellow artists to criticism but also spread misinformation to fans and the public, creating an environment where baseless and inaccurate claims circulate.

Our company takes this situation very seriously and will take all necessary legal measures to rectify these claims. Thank you.”

CR: Koreaboo

1. ㅋㅋㅋㅋㅋ So you’re telling the court to “sseo-bang”ㅋㅋ? ((T/N: sseobang/써방 is a new Gen Z term which combines “서치 (search)” and “방지(prevention)”. It’s the act of purposely making a typo in a particular person/thing’s name in a way that prevents others to find about a particular subject. For example, writing “Eunw00” instead of “Eunwoo”.)

2. Put these perpetrators out of business, these powerless f*ckers

3. Seriously, can you stay quiet for once? It’s already stated in the ruling, so how are they asking the court to “sseobang”?  Do they think that the court ruling is a joke?

4. So you want them to call them the “right-wing-group” instead?

5. They are asking the court to “sseo-bang”ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

6. You guys have been calling out others by name all this time. But when it comes to NJZ and Min Heejin, nothing is allowed

7. Asking the court to “sseo-bang”, that’s crazyㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

8. Then what did you do to Min Heejin last year?

9. ㅋㅋㅋㅋㅋㅋㅋㅋㅋ Do they not think about what they did themselves?

10. You’re asking the court to “sseo-bang” during a court ruling???? Are these words or farts?