![[theqoo] THE POST IN K-DOL TALK WONDERING IF NEWJEANS EVER GOT DISCRIMINATED AGAINS](https://blogger.googleusercontent.com/img/a/AVvXsEioD2SD1zmY2Ou31-pH_cTsh2YG37LR86BJ1WfvcWD15FESCToVRpbh3n0yjqT9p_iIQSAQARD2B7UOECOoBamjPzG2yW8bl_Pvu-Vtq4G2mxynCPh7Leiqq80W7_yOGXUY7iNg5gZCbrkjs0NUVn7EQgyVLee2ZkvcKx1Ir3vUw-D6RepVbX0pdUMxHQ7p=w1200-h630-p-k-no-nu "[theqoo] THE POST IN K-DOL TALK WONDERING IF NEWJEANS EVER GOT DISCRIMINATED AGAINS")
Before debuting, they appeared in BTS’ MV
(They’re the only HYBE girl group who were directly associated as a hoobae from their boy group)
“ADOR’s side, “NewJeans received a 21 billion investment unprecedented scale… 7 billion won invested just for their debut album”
21 billion investment
(4 billion for LE SSERAFIM, which debuted in the same year)
Developing its own communication app, Phoning, instead of using Weverse
(The only one among HYBE-dols)
The app was even developed by Weverse…
If you know how much HYBE went through to launch Weverse, you will know what it means to develop Phoning separately.
Summersonic
Lollapalooza
Rockin’ Eve
Summer Sonic – Lollapalooza – Rockin’ Eve
-> These are considered the “big three” events that ARMYs recognize as being passed down from BTS to their younger HYBE groups. (In fact, this year, BND performed at Lollapalooza, and everyone recognized that BND had inherited it this year.) However, only three HYBE groups have participated in all three events.
-> BTS, TXT, NewJeans
As such, comparison marketing with senior artists is a kind of taboo within HYBE.
There has been only one instance in HYBE PR history where this taboo was broken, and that was by ADOR. In March 2023, when NewJeans’ “Ditto” set a record for the most number of daily No. 1 rankings on Melon’s chart, ADOR’s VP Shin00 strongly requested HYBE PR to include the comparison phrase “surpassing BTS’ great record.” Despite repeated objections and persuasion from the staff, which led to a rather unpleasant argument, ADOR insisted on including the phrase. In the end, the press release included the phrase, “A record surpassing BTS’ mega-hit song ‘Dynamite’ (75 weeks).” This eventually led to several articles being published with the headline “NewJeans Surpasses BTS.””
By distributing a press release with the comparative phrase “NewJeans surpassed BTS’s record”, they remains the only case in the history of HYBE PR that broke a taboo
“All members know that ADOR and NewJeans have received full support in many aspects such as promotions and brand collaborations. It is difficult to list all the cases of support for ADOR and NewJeans.
One small example is that the public styling room in the Yongsan building is reserved by artists when needed, but NewJeans has had a private styling room since its second year of debut. Whether it is discrimination or special treatment, the members of HYBE are well aware.”
Dedicated styling room from only 2 years after debuting
“ADOR claims “5 billion won per NewJeans (NJZ) member… no discrimination by HYBE””Everyone got paid 5 billion won
“”I’ve been staying in the Us for a long time, so I’ve had more opportunities to interact with the excellent producers at S tier,”
“Among them, there are some who are interested in working with NewJeans. How would you suggest I connect them?”
“First of all, the producer I would like to connect with is…””
In January 2024, Bang Sihyuk suggested to the then vice president of ADOR that he would like to introduce American producers to NewJeans .
(And in April 2024, Min Heejin held her press conference.)
1. But what about the internal document? Is the internal document not true?
2. Look at the people who still insist on doing the “HYBoongie HYBoongie” thing, you guys still don’t get it ㅋ Looks like the fans are unable to understand the update in situation
3. 21 billion won investedㅋㅋㅋ They’re the group that received the most investment in HYEB
4. I’ve never seen a group like NewJeans get so much support right from the start. Meanwhile, they think that they achieved all that through their own talents ㅋㅋㅋㅋㅋ Do they not know why their popularity is that high? Do they think that this is all thanks to them? Then why aren’t they becoming bigger stars now?
5. This is why I never understood why NewJeans did all that
6. The gaslighting + victim mindset are so severe, in reality, they got the princess treatment
7. They were the real HYBE princesses, but pretended to be Kongjwi (t/n: character similar to Cinderella)
8. They got so much f*cking push and they still think it’s unfair treatment? Do they not know what unfair treatment is?
9. People are starting this HYBoongie bullsh*t again
10. The mediaplay with surpassing BTS was so severe… Bang Sihyuk gave so much favoritism to NewJeans, but they turned him into a r*tard. I pity the other girl groups in that company who suffered because of them the most
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