![[theqoo] THE REASON WHY RIHANNA’S MAKEUP BRAND IS HITTING SUPER DAEBAK](https://blogger.googleusercontent.com/img/a/AVvXsEi89Ze6jL0v7B6ImMB3HKlIrSMFJaU8Ml8wnOdHejlD9OgHW_Vsuj8naovcT4PMQ9vvPl5acGZYhMXVXJzvyh18CufTHLTkmy6SgS7hIilCKWIpjD1ypxutNvRla2XEtlb16b6Ih1FiFqJHxNF-i8974frBUrr4AK6LiHV2DCpcCVJzhc2Dm203qOnpOCbb=w1200-h630-p-k-no-nu "[theqoo] THE REASON WHY RIHANNA’S MAKEUP BRAND IS HITTING SUPER DAEBAK")
Singer Rihanna launched Fenty Beauty in 2017
And the brand’s motto is “Beauty for all”
The black Youtuber made a review of it
The lighter one is the powder she originally used, and the one on the right next to it is a Fenty Beauty product.
Even bright products are said to be the darkest color range among products sold in the market.
Powder
Foundation
they have shades from 4~50
They also show you what these shades look like on the skin
Their highlighter
Their cream blush
They always show at least 4 tones of skin to compare with
And they put models of color in the forefront
They have models of all races for their foundation too
After Rihanna’s Fenty Beauty, Western makeup brands began posting skin makeup products in dozens of colors and photos of various skin tones.
In fact, the main customer base for makeup said to have a high proportion of people of color, such as blacks and Hispanics.
There are also Caucasian customers who mentioned that they have found the perfect shade for their skin tone mix because they have different conditions (like rosacea, etc.)
There are many reviews that say products that are lighter than your skin can be used as highlighters, and products that are darker than your skin can be used as shaders.
They’re not going with “bright-dark” tones but “light-deep”
They’ve been opened for 4 days and they have already surpassed Kylie Jenner’s sales by 4x…
Aside from this, Rihanna’s lingerie brand Savage x Fenty also hit daebak
Group shot of the runway models
She directed a lingerie show that can be considered an art show
It is said that the main focus was on the performance surrounding the audience rather than actually walking.
They also had lingerie for men, not only the traditional women lingerie
Actually even the mens lingerie line for Savage x Fenty is always selling out
As expected, they use all different kinds of people in terms of ethnicity and shapes
they even have pregnant models and models with physical disabilities
The launch was so overwhelming that it created a huge shock in the industry, and the representative in the field, Victoria Secret, received so much backlash, they had to release a clarification
They’ve also appealed to the crowd by being very vocal about societal issues
1. Fenty Beauty’s logo is freaking nice, that’s for sure
2. Yup, the craze was insane during the launch because of how novel they looked
3. They’re so cool
4. Wow I didn’t know they were this sincere about everything
5. I was so shocked when they came out and their fashion show’s quality was on a different level
6. As expected, you need to be extremely good at reading the trends to run a business. But I still hope she releases an album…
7. They deserve to hit daebak
8. The colors are so pretty, they deserve to hit daebak
9. Her sense is insane
10. It’s time to comeback as a singer… Please
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