[theqoo] SM’S OFFICIAL ACCOUNT RELEASES NEW LABEL “KRUCIALIZE”

🚨Coming Up 🚨 SM Entertainment New Music Label #KRUCIALIZE

✔️ Meet Us @ Seoul forest Understand Ave.
✔️ 2024/05/04 ➡️ 2024/05/19 pic.twitter.com/0yMMm19yWi

— KRUCIALIZE (@krucialize_sm) May 1, 2024

Label introduction posted on their official Instagram story

“SM Classics is SM Entertainment’s classical music label. It presents K-Pop by arranging it into orchestral versions and various arrangements of classical music. It not only covers various genres of music related to classical music such as jazz, OST, and movie music, but also carries out various collaborations with artists, expanding the horizons of music.”

ScreaM Records

“DANCE HARD, SCREAM LOUD”

ScreaM Records is a dance music label under SM Entertainment that was launched in January 2016 to expand from ‘performance to be seen and heard’ to ‘performance to be enjoyed together’ and to diversify music. ScreaM Records is leading the fresh convergence of K-POP and dance music based on businesses such as music production and distribution, K-POP Remix project ‘iScreaM’, affiliated DJ/producer management, and offline event planning and operation.

Seems like Krucialize will be SM’s new label following SM Classics and ScreaM Records

1. that’s cool 

2. Oh this is nice, that’s why I’ll never give up on SM 

3. Whether it’s band music or indie music, I’m looking forward

4. Looks like it’s a label that will explore more underground and indie music. Just the video alone looks like it’s from an independent movie studio 

5. SM seriously is known to release the music they want ㅋㅋㅋㅋㅋㅋ

6. Big agencies should keep doing stuff like this 

7. Wow I’m looking forward

8. I really hope we’ll get bands!!

9. Haven’t SM already introduced an indie label for their bands before?

10. It’s nice to see that they’re still investing in music even though it doesn’t necessarily means that they’ll make money from it