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Singer IU has released the main poster for her new song “Love Wins” featuring BTS’ V, prompting LGBT voices to criticize the song’s title.
On the 16th, IU’s agency, Edam Entertainment, released a teaser poster on its official social media page, showing BTS’ V and IU sitting across from each other.
The poster was met with outrage from the LGBT community. The problematic part is the title of the new song, “Love Wins. It was pointed out that the phrase, which has been used as a chant at LGBT pride parades, would be tarnished by borrowing it for general heterosexual content.
“Love Wins” was an idiom used by LGBT people as a hashtag when the U.S. Supreme Court legalized same-sex marriage on June 26, 2015. It was also used to show support for the LGBT community after the 2016 mass shooting at a gay nightclub in Orlando, Florida. The phrase has reportedly continued to be used at international queer parades.
On the same day, X (formerly Twitter) received a number of critical responses, including “This is not the way to use a slogan that was chanted at a site of oppression and discrimination,” “If you have something to say, say it in your own language,” and “When has heterosexuality ever lose, so why attach ‘love wins’ to it?”
On the other hand, there are many who believe the criticism is overdone. The argument is that there are already several songs with the same name, and that the phrase is an idiom that speaks to the power of universal love to overcome hate and hatred.
(…)
1. What a load of bullsh*t
2. Is this even important?
3. It’s legendary that an article who was written because they saw a few tweets on Twitter is getting over 1.2K comments…
4. It just means that love is conquering everything… is there someone who owns this simple message?
5. It’s an extremely common expression. The fact that they are insisting that it’s theirs is…
6. First of all, we don’t know if the music video is hetero or queer, and I didn’t know, but if the phrase is symbolic to queer people, I think it’s right not to reappropriate it.
7. Wow this is so forced
8. According to USA Today, there were more than 10 million tweets surrounding the Supreme Court’s decision to legalize same-sex marriage on June 26, 2015. Hashtags such as #lovewins, #SCOTUSmarriage, and #marriageequality were trending on Twitter and “broke” the internet. The general public, celebrities, politicians, and many other public figures were joining in on the excitement together and the hashtags spread to reach millions of people.
The hashtag Love wins has been used around the world since the day same-sex marriage was legalized in the United States in 2015, and it’s been an iconic queer phrase ever since. If IU wants to use it, she can, but people who know it’s a queer version of the phrase will see the song title and think, “Is she queer?” like I did.ㅋㅋ
9. I thought of the LGBT as soon as I saw the title though
10. A phrase that is inseparable from June 2015 when the Supreme Court did the ruling on the constitutionality of same-sex marriage.
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