[theqoo] KIM SOOHYUN, RESUMES PROMOTIONS AFTER 1 YEAR… WILL FILM FASHION BRAND AD IN JULY

Actor Kim Soohyun is set to resume his activities with a commercial shoot. This marks his first scheduled appearance following nearly a year of legal disputes and a hiatus from the entertainment industry.

According to a News1 report on the 8th, Kim Soohyun will shoot a commercial with the leading Philippine fashion brand “Bench” on July 14.

The fact that Kim Soohyun’s first engagement is a commercial shoot is particularly noteworthy. Since advertising is a field that builds brand identity based on a model’s public image, the decision to re-hire Kim Soohyun as a model is drawing significant attention.

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1. But why on earth would they take the risk of using celebrities with a bad reputation as models? I seriously don’t get it

2. Just buy from him over there. Don’t come here

3. Who is the advertiser?

4. Philippinesㅋㅋㅋ As expected, no Korean brand would be crazy enough to hire him

5. I guess that’s why they’ve been doing all that PR lately, they were just trying to get things started

6. But the handwritten letters were real?

7. Seeing how he’s still media-playing really shows that he still doesn’t know what wrong he’s done

8. Philippinesㅋㅋㅋㅋ

9. I knew this would happenㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ He was f*cking media-playing. I hope all those boy-crazies screw off from TheQoo

10. I was wondering which Korean brand would hire him, but as expected, it wasn’t the case